20 Feb Essential UX Statistics — Everything You Need to Know

Posted at 02:19h in UX, Web Design by

To a lot of companies, good user experience equates to having a website that’s pretty to look at. 

We’ve been told that’s what audiences want. That’s why it’s so disappointing when our website’s bounce rates remain high and we don’t generate nearly as many leads as we hoped for. So, why does this happen? 

In many cases, it’s because we rarely put much thought into user experience. UX statistics show that this common mistake turns consumers away and costs businesses a lot of revenue. A beautiful website simply means very little if it’s frustrating to use. 

We’ve compiled this list of stats to point out the sheer importance of UX. Modern-day interfaces need to be fully optimized with consumers in mind, and understanding industry trends can help you figure out how to improve your business. We’ve also included an FAQ section at the end; if you’re looking for quick answers, scroll down. 

User Experience Stats—Highlights

  • 88% of online shoppers say they wouldn’t return to a website after having a bad user experience.
  • 70% of online businesses that fail do so because of bad usability.
  • Only 55% of companies currently conduct any UX testing.
  • You are 279.64 times more likely to climb Mt. Everest than click on a banner ad.
  • 53% of mobile site visitors leave a page that takes longer than three seconds to load.
  • People form 75% of their judgment on a website’s credibility purely on its aesthetics.
  • Bad mobile optimization annoys 48% of users.

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