14 Jul How to truly differentiate a brand when most of them fail
Posted at 11:34h in Branding
An older TEDx Talk, but worth the 18 minutes of your time.
“People don’t buy what you do; they buy why you do it.
The goal is not to do business with everybody that needs what you have.
The goal is to do business with people who believe what you believe.”
– Simon Sinek